Claire Zimmerman hacked Cannes in 2018. With some minor fear and uncertainty, she and some friends sent an unsolicited airdrop to start the conversation about the Me Too Movement at a then silent Cannes Festival. It leads to this site: https://unsolicitedairdrop.com/ In just the 5 days they were there for Cannes Lions, their site had 200+ unique visitors from 15 different countries--and they're still rolling in. The total is now at 39 countries worldwide through purely organic sharing while addressing a critical issue in the communication space. Today, she is a Senior Art Director at TBWAChiat Day and creates culture-shifting work for global brands like Nike, Panera and Mountain Dew. Visit our Instagram @EnteringAd to connect with her! --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support
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