#73: B&E Advertising For The Long Haul w/Greg Taucher, Michigan State Professor

We all can recall one or two successful professors in the industry and decided it was time to give back. These professors are crucial for the success of undergraduate students because their experience, connections and passion get students careers. For students at Michigan State University, this is Greg Taucher.


In this episode, Greg teaches us the fundamentals to stay in advertising long-term. His experience includes rising from an AAE to one of DDB's top global account directors. He tells intense stories filled with action and life lessons.

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