The Trust Tree (with Ryan Wilson)

Ryan Wilson is a Product Designer on the Day of Travel Team at Alaska Airlines in Seattle Washington. Ryan stopped by the Funsize studio to talk about how Alaska gets people from point A to point B, designing a holistic experience, building trust in your design team, and why he's adamant about being a lifelong learner.

On this episode we discuss:

• Design in the airline industry and at Alaska Airlines
• Complex service design, ecosystems and designing for consistency in digital and analog experiences
• User research and advocating for your customers in all you do
• How context should inform your product, design, and the user experience
• Why developing trust is critical for success, and how good trust leads to opportunities for your team
• Why process is more important than product, and why invalidating your ideas is as essential as validating them
• The role of passion in getting work done and doing it well
• The importance of lifelong learning, and choosing who you learn from
• Staying mindful of the people that helped you get to where you are now

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