USR 528: Recategorizing Your Program From WANT To NEED

In order to really make leaps in your company’s growth, it’s important that you do the work necessary to position your program or offer, as a need in the market. 

This process, while critical, is often overlooked by many in the entrepreneurial world. Unfortunately, it’s the difference between scaling exponentially and making tiny steps of progress for years. 

In this week’s podcast episode, I explain the important mindset shifts that need to be made when it comes to positioning your program in the market, and share practical examples of how to turn what seems like a luxury into an absolute necessity. 

If you are looking to be an industry disruptor, a category of one, a true pioneer...then mastering the ability to evaluate your offers in this way needs to be a top priority!

Make sure to head on over to iTunes (or wherever you listen to podcasts) to give this week’s episode a listen!

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