American Noise were one of the great "should-have-been" bands. They were one of the hottest tickets in the thriving Cleveland rock scene of the 70s when they were signed by legend Richard Perry and sent to LA to work on their debut album. Released in 1980, their self-titled masterpiece is a power-pop lovers dream. However, the label didn't get behind them and American Noise dissolved into obscurity. Over the years, however, that album has grown a deserved reputation as "the great lost guitar record". George Sipl was American Noise's keyboardist and has been a successful musician and audio engineer for over 30 years now. We discuss some of his enduring jingles, studio wizardry he's especially proud of, what exactly was fueling Cleveland in those days, and his often turbulent collaborations with legend Eric Carmen, including his contributions to mega-hits "All By Myself" and "Hungry Eyes". Do yourself a favor and rediscover American Noise!