USR 292: Michael Hudson on Telling the Authentic Story of Your Business

“What line of work are you in?” “What type of product do you sell?”

It’s the simple questions that many entrepreneurs can't seem to answer. Every single one of us has a different talent, and we need to identify it. In this episode we are talking to speaker, leader and ‘idea-junkie’, Michael Hudson.

Creator of Vision Speaker, Michael helps entrepreneurs and business owners create dynamic presentations to communicate change. It’s all about telling your story. We learn from the lessons in our own life, and that is what people connect to. The biggest learning experience comes from the things we don’t succeed in. Share this side of you-- this is the part of your business that draws people in.

(2:30) “When you keep confusing that message, as Donald Miller says, when you confuse you lose. When you keep confusing that message you're giving yourself, all you give yourself permission to do is to keep floundering.”--Michael Hudson

(11:58) “That real connection is what opens the door to transformation…..Your goal is to transform people's lives. I can’t transform your life if we aren't being 100% honest with one another.” --Michael Hudson

(16:30) “We think it’s all about numbers and numbers matter, but numbers aren’t the key drive. The key drive is impact.”-- Michael Hudson

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