USR 309: How to Audit Your Brand

2018 is just around the corner, and with that comes a few opportunities for your business. It could be time to set new goals, or create new strategies. It might also be time to audit your current branding.

I recommend that you set some time aside, even if it is just a few hours, to really think about what your brand stands for and how it represents you. One of the biggest complaints I hear from business owners is that they aren't getting the QUALITY they are looking for in regards to incoming leads.

We need to start paying more attention to the correlation between the people we attract and how we present ourselves. In this episode, you will learn how to do a brand audit and attract higher-quality leads — your business deserves it!

(1:10) “Sometimes we are so close to our businesses that we don't even see there is a direct correlation in how we present and the people we attract. It is in a multitude of ways, not just visually, but also verbally. In the way we position ourselves, in the way we price our business, and so many more things.”

(6:03) “We can sit there and scratch our heads for weeks, months or even years trying to figure out why we’re not getting the quality or quantity of leads that we want for the level of product or program we want to sell... and in all cases, it's because of our own actions.”

(9:01) ‘My goal for you today is to ask yourself, number one are you happy with the quality of leads that you have been getting? And do you feel the quality of leads are a match for your ideal target market?”

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