USR 480: Sharing Your Story For Connection And Differentiation

Each one of us as a unique story to tell and in a world where it seems like almost everyone has an online business, that story is what is going to set you apart from the rest. Saturation is at an all-time high right now which means it is more important than ever to figure out how you are going to differentiate yourself from the rest. 

In today's episode, I'm breaking down how you can use your story to create connections and differentiation in your business. What makes this strategy so powerful is that it creates connection and vulnerability with your audience. We need to ask ourselves how do we keep constantly differentiating ourselves and making a connection without oversharing. 

In this specific episode, I am talking about the three layers of differentiation. I am going to walk you through how you can narrow down your story and use it to connect with your audience. It's going to help you discover the pillars in your brand and how you can use those pillars to make a stake in the ground. 

Your story is going to help you elevate your brand and your business to show people you are THE MENTOR AND LEADER in your space.

For more business tips and strategies, follow along with Kelly:

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